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Buick Spirit Squad

This social campaign was developed to showcase Buick as The Official SUV of March Madness. And who better to add excitement when demonstrating product features than the squad from the Netflix series "Cheer"? Creating our own mascots was a lot of fun too. 

Buick GIFs

We had two different sets going during the Spirit Squad productions. Our B-Set was used for additional March Madness content like these fun GIFS. We used them on days like Selection Sunday, big moments that happened in games, and replies to fans on our social channels. There are quite a lot more on Giphy. 

More Spirit Squad Videos

Credits:

CD: 🖍 Dan Councilor

CD: ✏️ Tom Topolewski

PROD: 💰 Brian Dooley

ECD: 🔎 Steve Glinski

ECD: 🧐 Tim Thomas

Director: 🎥 Jordan Brady

Editor: ✄ Rich Smith - Hudson Edit

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