Call of Duty X Hummer EV Social Teaser

This was a social and digital campaign announcing that the GMC Hummer EV would be in the new Call of Duty video game. The super truck would be a great advantage for gamers because of its incredible speed, off-road capability, and almost complete silence. This social teaser went live on National Video Game Day.

Reveal Video directed by Joe Kosinski

The Results

Millions of test drives were taken in the months following the Call of Duty launch vastly exceeding KPI goals.

Credits:

ACD: ✏️ Rich Toltzman

ACD: 🖍 Kris Layher

CD: 🖍 Dan Councilor

CD: ✏️ Tom Topolewski

PROD: 💰 Erick Zaar

EP: 💰 Brian Dooley

ECD: 🔎 Steve Glinski

ECD: 🧐 Tim Thomas

Director: 🎬 Joe Kosinski

Edit: ✂️ Jim Haygood

Music: 🎶 Yessian

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