Copywriter | Creative Director
Citizens of Hockeytown
One of the coolest things about working on the Red Wings account was getting to put my friends and family on actual tickets. According to the company that prints the majority of all sports tickets (located in Saskatoon) we were the first to put fans on stubs. I wrote a personalized caption for every ticket (there are 82 home games in a season, plus pre-season and playoffs). It was a lot of fun because I'm also a huge Red Wings fan. (Don't tell anyone I was on 5 different tickets.)

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During the regular season, we sent out a call to action for fans to submit photos to be used for the Stanley Cup playoffs. We had a great turnout, including a future Hollywood celebrity. Kristin Bell said on "The Rich Eisen Show" that "Being on a Red Wings ticket for one of the greatest thrills of my life."





Credits:
AD: 🖍 Doug Blanchard
CW: ✏️ Tom Topolewski
CD: 🔍 Mark Simon
ECD: 🔍 Gary Topolewski