I'm proud to have been a part of this campaign that won a long list of awards, including a Cannes Lion. It was even more rewarding helping to create something that isn't just another car ad, but actually a movement that can truly have an impact on society and the lives of female athletes.

See Her Greatness was a multi-platform, integrated campaign focused on tackling inequality in sports coverage. It included 3 TV spots, a landing page, social videos, a team of influencers, a TikTok challenge, digital and traditional print ads, several partnerships, onsite activations, and ongoing events like Buick Huddles.