The assignment was to create a Super Bowl spot for a vehicle that didn't even exist yet -  the new Hummer EV.  It was a jump ball between 4 different agencies, over 50 creatives, and we were only given 5 days before the pitch. Our idea sold, which was to create the world's first silent Super Bowl commercial for the world's first silent Super Truck. We only had a month from start to finish in order for it to be ready for the big game. Then we landed LeBron James as an influencer, so we had to figure out a way to incorporate him into the commercial and on social. Below is our finished spot. Although an unexpected obstacle arose after the client review.